Your Questions About Marketing Video Games

Sandra asks…What happens to stores when they buy video games at wholesale price but then msrp is lowered?For example if a store buys a certain video game at $50 and msrp is $60 what happens when msrp is cut to below $50? Does the store get refunded the difference or do they just have to eat their losses?admin answers:Often the MSRP of any given product is inflated. The MSRP is used to as a marketing technique. A store will advertise stating any given product on sale at 50% of original

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